See what a real Meta ad audit looks like
We ran a typical underperforming ad through Ad Rescue AI. Below is the actual 13-point diagnosis, the action checklist, and a preview of the rewritten versions.
Summer Skincare Sale — Retargeting
A retargeting ad for a DTC skincare brand. Looks fine at first glance — but the AI found 9 dimensions pulling the score down.
Breakouts by Friday? Not this time.
30% off + free serum — ends Sunday
What changed Editable
Tweak any line below and hit regenerate — the preview creative updates instantly with your copy.
This ad is losing money because the hook is generic, the offer has no urgency, and the creative doesn't survive the mobile thumb-test. The good news: every problem is fixable in the next 30 minutes.
13-point breakdown
Every dimension scored and explained.
'Discover our revolutionary formula' is filler. It doesn't name a pain or stop the scroll.
No specific buyer problem is called out. The audience can't see themselves in the ad.
The headline is readable, but it repeats the hook instead of adding a reason to click.
'20% off' is a discount, not an offer. No deadline, bundle, or risk reversal.
Language is broad enough for skincare shoppers, but not tight enough for the retargeting audience.
Text is too small and the product is centered without context. Fails the 1.5-second thumb-test.
No reviews, guarantees, or credibility markers. High-intent buyers will bounce.
'Shop Now' is generic. It doesn't promise what happens next.
The visual is a product on white, which doesn't reinforce the message or the audience's pain.
No deadline or scarcity. There's no reason to act today instead of next week.
The ad is simple, but too simple — it under-explains why someone should care.
No exaggerated claims or risky language. Low chance of Meta disapproval.
The ad sends users to a generic homepage instead of a page that mirrors the ad's promise.
Action checklist
Ship these fixes today.
- 1Rewrite the hook to name a specific pain in the first 6 words.
- 2Replace '20% off' with a stacked offer: discount + bonus + deadline + guarantee.
- 3Add one customer review or before/after image for social proof.
- 4Change CTA from 'Shop Now' to 'Claim my starter set'.
- 5Send traffic to a dedicated landing page that mirrors the ad headline.
How to measure the result
No predicted-lift numbers — measure it against a control instead.
We don't publish predicted lift. The score is a rubric, not a benchmark — the only honest read is a same-ad-set test: duplicate the ad set, keep the original as the control, and run the rewrite against it.
3 AI rewrites
Complete ad packages with new copy + AI-generated creative.
Name the pain directly, stack the offer, and use a high-urgency CTA.
Unlock this rewrite with a free account.
Lead with the same benefit, but tighten the headline and add a soft deadline.
Unlock this rewrite with a free account.
Open with a customer moment, then pivot to the product as the solution.
Want this audit on your actual ad?
Sign up free, paste your ad copy or upload a screenshot, and get your own 13-point audit + 3 rewritten versions you can copy, download, and post.
- 3 free audits
- No credit card
- Cancel anytime
What you get with a free audit
Hook, offer, audience match, urgency, mobile fit, trust — every dimension scored.
Conservative, aggressive-sales, and story versions. Pick your favorite and ship it.
Send a polished audit report to your client or team in one click.